Southern Company (The) ($SO) Stock Forecast: Up 1.4% Today

What is Southern Company (The)?

Southern Company (SO) is a leading energy company advancing renewable energy efforts with recent bullish stock movement.

Why is Southern Company (The) going up?

SO stock is up 1.4% on Sep 3, 2024 14:40

• Southern Company partnered with PGA TOUR to provide 100% renewable energy for TOUR Championship, demonstrating its dedication to sustainability and innovation.
• By receiving GEO Certification for the first time in tournament history, Southern Company affirms its position as an environmental steward among companies.
• The stock's upward trend is likely linked to positive sentiment about the company's renewable energy initiatives, reflecting a growing investor interest in firms with robust ESG practices.

SO Price Chart

SO Technical Analysis

SO News

Southern Company and PGA TOUR again partner to power TOUR Championship with 100% renewable energy

GEO Certification achieved in 2023 for the first time in tournament history ATLANTA, Aug. 30, 2024 /PRNewswire/ -- Southern Company today announced that for the third consecutive year its system is delivering 100% renewable energy for the TOUR Championship, professional golf''s…

https://www.prnewswire.com/news-releases/southern-company-and-pga-tour-again-partner-to-power-tour-championship-with-100-renewable-energy-302235168.html

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Southern Company (The) Price History

03.08.2024 - SO Stock was up 1.4%

• Southern Company partnered with PGA TOUR to provide 100% renewable energy for TOUR Championship, demonstrating its dedication to sustainability and innovation.
• By receiving GEO Certification for the first time in tournament history, Southern Company affirms its position as an environmental steward among companies.
• The stock's upward trend is likely linked to positive sentiment about the company's renewable energy initiatives, reflecting a growing investor interest in firms with robust ESG practices.

30.07.2023 - SO Stock was up 1.2%

• Southern Company announced that it is delivering 100% renewable energy for the TOUR Championship for the second consecutive year. This partnership with the PGA TOUR showcases the company's commitment to sustainable energy solutions.
• The news of Southern Company's renewable energy initiative may have attracted investors looking for environmentally conscious investments, contributing to the bullish movement in the stock.
• The steady performance and reliability of utility stocks, combined with the allure of gradual appreciation and dividend cash flows, may have also contributed to the bullish market movement.
• The positive analyst upgrades and downgrades for Southern Company mentioned in the article could have further boosted investor confidence in the stock.

15.01.2024 - SO Stock was down 1.5%

• Today, Southern Company's stock (SO) experienced a bearish movement, which can be attributed to the following factors:
• 1. Revenue Setback: The company reported a decline in operating revenue for the fourth quarter of fiscal 2023, primarily due to lower fuel costs. This may have disappointed investors and contributed to a negative sentiment towards the stock.
• 2. Earnings Comparison: Despite reporting positive earnings of $855 million in Q4 2023, compared to a loss in the same period last year, the company's earnings per share (EPS) of $0.78 fell short of expectations. This could have influenced the bearish market movement.
• 3. Adjusted Earnings Drivers: Southern Company's fourth-quarter and full-year 2023 earnings were supported by higher utility revenues and lower costs. However, increased depreciation and interest expenses offset these positive factors. The market may have responded negatively to these drivers, leading to the bearish movement.
• Overall, the bearish market movement in Southern Company's stock today can be attributed to a revenue setback, earnings comparison, and adjusted earnings drivers.

01.07.2024 - SO Stock was up 0.7%

• Southern Company (SO) reported a significant increase in operating revenue in the second quarter, surpassing market expectations. This positive financial performance likely contributed to the bullish movement in the stock.
• The company's ability to deliver earnings that beat Street estimates showcases its operational efficiency and resilience in a potentially challenging economic environment.
• The bullish sentiment towards Southern Company (SO) is further supported by its status as a utility stock, known for its defensive positioning and reliable dividends, making it an attractive choice for income-oriented investors.
• Peconic Partners' bullish stance on The Southern Company (SO) also adds to the positive market sentiment, indicating confidence in the company's long-term growth prospects and financial stability.