Tilray lines up US beer push through BrewDog bars in UK
Tilray is leveraging its recently acquired BrewDog UK bars to launch nine US beer brands in the UK, starting with 24 brews from various craft brewers. This initiative marks the initial phase of a broader strategy to expand Tilray's American craft beer portfolio across different retail and on-trade channels in the UK and Europe. Tilray views BrewDog's on-premise locations as a crucial "gateway" for this international expansion.
https://drinks-intel.com/beer/tilray-lines-up-us-beer-push-through-brewdog-bars-in-uk/