Tilray strikes RTD licence deal with The Magnum Ice Cream Company
Tilray Brands has signed a licensing agreement with The Magnum Ice Cream Company to launch a new line of Popsicle-branded alcoholic ready-to-drink (RTD) beverages. This expansion aims to give an "adult upgrade" to classic Popsicle flavors, with the first wave of 5% abv hard malt beverages launching this month in major US retailers. This move follows Tilray's recent deals with Carlsberg for brewing and distribution and the acquisition of BrewDog assets.
https://www.just-drinks.com/news/tilray-rtd-licence-deal-the-magnum-ice-cream-company/