Sonos Inc. ($SONO) Stock Forecast: Down 2.5% Today

What is Sonos Inc.?

Sonos, Inc. ($SONO) specializes in smart speakers and audio products and recently saw a significant bearish movement in the market.

Why is Sonos Inc. going down?

SONO stock is down 2.5% on Dec 11, 2025 15:42

• Institutional investors have increased their stakes in Sonos and the stock recently reached a 52-week high. However, the company's failure to meet quarterly earnings and revenue estimates has dampened investor sentiment.
• The Chief Legal & Business Development Officer sold Sonos shares for tax purposes, which could indicate a lack of confidence from within the company and contribute to the bearish movement.
• The negative market reaction to the missed financial targets is overshadowing the positive momentum generated by strong Q4 2025 earnings and analyst upgrades.
• The bearish movement observed in Sonos stock today may be a result of investors questioning the company's future growth prospects due to the combination of missed targets and insider selling.

SONO Price Chart

SONO Technical Analysis

SONO News

Jump Financial LLC Raises Stake in Sonos, Inc. $SONO

Jump Financial LLC significantly increased its stake in Sonos, Inc. (NASDAQ:SONO) by 201.0% in the second quarter, now owning 551,531 shares valued at $5,962,000. Other institutional investors like AlphaQuest LLC, Nisa Investment Advisors LLC, and Farther Finance Advisors LLC also adjusted their holdings. The article also provides details on recent insider transactions, analyst ratings, and the company's financial performance.

https://www.marketbeat.com/instant-alerts/filing-jump-financial-llc-raises-stake-in-sonos-inc-sono-2025-12-10/

116,015 Shares in Sonos, Inc. $SONO Purchased by Quantbot Technologies LP

Quantbot Technologies LP has acquired a new stake of 116,015 shares in Sonos, Inc. (NASDAQ:SONO) during the second quarter, valued at approximately $1.25 million. This purchase makes Quantbot Technologies LP the owner of 0.10% of Sonos. Other institutional investors like Y Intercept Hong Kong Ltd and Teacher Retirement System of Texas also increased their positions in Sonos shares.

https://www.marketbeat.com/instant-alerts/filing-116015-shares-in-sonos-inc-sono-purchased-by-quantbot-technologies-lp-2025-12-08/

Cooper Creek Partners Management LLC Has $45.88 Million Position in Sonos, Inc. $SONO

Cooper Creek Partners Management LLC significantly increased its stake in Sonos, Inc. (NASDAQ:SONO) by 38.6% in the second quarter, bringing its total holding to 4,243,813 shares valued at $45.88 million. This makes Sonos the 20th largest position in Cooper Creek's portfolio. Despite this increase, Sonos recently missed its quarterly earnings and revenue estimates, reporting ($0.06) EPS against an estimated $0.05.

https://www.marketbeat.com/instant-alerts/filing-cooper-creek-partners-management-llc-has-4588-million-position-in-sonos-inc-sono-2025-12-07/

Sonos chief legal officer Lazarus sells $228k in stock

Sonos Inc.'s Chief Legal & Business Development Officer, Edward P. Lazarus, sold 12,000 shares of common stock for $228,000, as disclosed in an SEC filing. This transaction was part of a pre-planned trading strategy for tax purposes. These events follow Sonos exceeding Q4 2025 earnings and revenue expectations, and Morgan Stanley upgrading its stock rating.

https://www.investing.com/news/insider-trading-news/sonos-chief-legal-officer-lazarus-sells-228k-in-stock-93CH-4394357

Sonos stock hits 52-week high at 19.08 USD By Investing.com

Sonos Inc. (SONO) stock reached a 52-week high of 19.08 USD, reflecting a 29.12% increase over the past year due to growing investor confidence. The company also reported strong Q4 2025 earnings, surpassing revenue and EPS forecasts, and received an upgrade from Morgan Stanley with an increased price target. These achievements highlight Sonos's resilience and adaptability in the consumer electronics market.

https://ng.investing.com/news/company-news/sonos-stock-hits-52week-high-at-1908-usd-93CH-2241928

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Sonos Inc. Price History

26.01.2025 - SONO Stock was up 5.8%

• Sonos stock experienced a strong bullish movement today.
• The positive market sentiment could be attributed to the overall bullish trend in the market, with U.S. stock futures trading higher.
• Investors may be optimistic about Sonos' future performance, potentially driven by factors such as strong product demand or positive industry trends.
• It's important to monitor how Sonos capitalizes on this momentum and any upcoming company-specific news that could further impact its stock price.

01.07.2025 - SONO Stock was down 6.5%

• SONO saw a significant bearish movement due to worries about its Q3 earnings.
• The expectation of a year-over-year revenue drop, influenced by tariff expenses and low consumer demand, probably played a part in the negative market sentiment.
• Investors might be wary of SONO's future performance until there is better understanding of how the company intends to tackle these obstacles and enhance its financial outlook.

04.10.2025 - SONO Stock was down 5.2%

• Sonos was anticipated to show modest Q4 growth with the introduction of new AI-driven products and cost controls. However, factors such as tariffs and subdued spending are likely to have influenced investor sentiment.
• The market appeared to react negatively to Sonos' Q4 earnings performance, suggesting a possible shortfall compared to investor expectations.
• The downturn in market sentiment towards Sonos could be linked to concerns about the company's ability to tackle challenges like tariffs and weakened consumer expenditure, leading to a decline in investor confidence.

18.07.2025 - SONO Stock was up 5.4%

• Sonos stock saw a significant bullish movement today.
• The positive market movement is linked to increasing earnings estimates for the company.
• The strong earnings estimate revisions have probably boosted investor optimism and aided the upward momentum in Sonos stock.
• This points to a growing belief in Sonos' financial performance and potential future growth prospects, propelling the stock upwards.

08.04.2025 - SONO Stock was up 6.2%

• SONO saw a strong bullish movement, possibly fueled by high expectations for its Q2 earnings.
• Anticipated rise in demand for the Arc Ultra and the company's direct-to-consumer tactics could have boosted market sentiment.
• Despite potential margin challenges from increased promotions and app recovery costs, investors appear hopeful about SONO's current quarter performance.

06.10.2025 - SONO Stock was down 5.1%

• Despite the positive Q4 results and optimistic forecasts, Sonos (SONO) faced a decline in its stock price today.
• Market concerns about Sonos' future growth potential may have contributed to this negative reaction.
• Investors could be capitalizing on recent gains, resulting in a temporary downturn in the stock's performance.
• Some shareholders may have anticipated stronger results or guidance, prompting a sell-off despite the positive earnings report.

03.09.2025 - SONO Stock was up 5.6%

• Comparisons with Soho House & Co (SHCO) in the consumer discretionary sector indicate that SONO has surpassed its competitors.
• The stock's positive performance could be due to robust sales figures or the launch of new products that have resonated with consumers.
• Investors appear hopeful about SONO's future outlook, resulting in heightened purchasing momentum and boosting the stock price.
• In general, today's upward movement in SONO signifies favorable market sentiment towards the company and its growth potential.

08.07.2025 - SONO Stock was up 5.1%

• Q3 earnings for SONO aligned with estimates and surpassed revenue projections.
• Although experiencing a 13% year-over-year decrease, SONO showed robust results in portables and achieved cost savings.
• The encouraging earnings likely influenced the optimistic movement in SONO's stock price for the day.

10.03.2025 - SONO Stock was up 5.2%

• SONO saw a significant bullish movement with a 10.2% increase in its share price.
• Despite the positive movement, the lack of support from earnings estimate revisions may suggest limited future strength.
• The surge in share price might be linked to potential market optimism, new product releases, or positive industry trends.

11.11.2025 - SONO Stock was down 2.5%

• Institutional investors have increased their stakes in Sonos and the stock recently reached a 52-week high. However, the company's failure to meet quarterly earnings and revenue estimates has dampened investor sentiment.
• The Chief Legal & Business Development Officer sold Sonos shares for tax purposes, which could indicate a lack of confidence from within the company and contribute to the bearish movement.
• The negative market reaction to the missed financial targets is overshadowing the positive momentum generated by strong Q4 2025 earnings and analyst upgrades.
• The bearish movement observed in Sonos stock today may be a result of investors questioning the company's future growth prospects due to the combination of missed targets and insider selling.

05.10.2025 - SONO Stock was down 0.7%

• Even though Sonos exceeded Q4 expectations and gave a positive forecast for Q1, its stock witnessed a downward trend.
• The market response might be linked to the higher-than-anticipated quarterly adjusted losses that were disclosed.
• Concerns among investors could be related to the potential effects of tariffs and subdued consumer spending on Sonos' future growth.
• Profit-taking activities following a period of stock price increase subsequent to the earnings release may also have impacted the market movement.

05.10.2025 - SONO Stock was up 6.6%

• Following the strong Q4 results and optimistic guidance for the first quarter, Sonos stock saw a rise, reflecting investor confidence in the company's performance.
• The company's shift towards a unified sound platform has likely contributed to the positive market sentiment, hinting at potential growth prospects for Sonos.
• Sonos' focus on new AI-driven products and efficient cost management aligns with market predictions, further bolstering investor confidence.
• Despite likely obstacles such as tariffs and subdued spending patterns, Sonos' proactive strategies and robust financial performance have positioned it well in the market, propelling the stock's upward trend.