Sonos Inc. ($SONO) Stock Forecast: Down 6.8% Today

What is Sonos Inc.?

Sonos (NASDAQ: SONO) is a consumer electronics company recognized for its smart speakers and audio products. The stock experienced a downward movement today amidst divergent analyst opinions and recent financial results.

Why is Sonos Inc. going down?

SONO stock is down 6.8% on Jan 7, 2026 14:56

• Sonos (SONO) shares dropped by 5.5% following the company's failure to meet quarterly projections, with earnings per share and revenue falling below expectations. This unsatisfactory financial performance contributed to the negative market momentum.
• Despite a 12.7% increase in revenue compared to the previous year, Sonos faced challenges with negative net margins and return on equity, raising concerns among investors and analysts.
• The recent surpassing of the 200-day moving average indicated a technical breakout, but conflicting insider activity and analyst evaluations added to the uncertainty surrounding the stock.
• Market watchers are closely observing Sonos as stakeholders evaluate the company's potential for a revival through innovative products, expanded market reach, and software integration, underscoring the significance of future growth strategies in shaping the stock's trajectory.

SONO Price Chart

SONO Technical Analysis

SONO News

Sonos (NASDAQ:SONO) Shares Down 5.5% - What's Next?

Sonos (NASDAQ:SONO) shares dropped 5.5% after the company missed quarterly expectations with an EPS of ($0.06) and revenue of $287.9M, significantly below forecasts. Despite negative net margin and ROE, revenue grew 12.7% year-over-year, and institutional ownership remains high at 85.82%. Analyst sentiment is mixed, holding an average "Hold" rating with an average $19.67 price target, though the CEO recently acquired a substantial number of shares.

https://www.marketbeat.com/instant-alerts/sonos-nasdaqsono-shares-down-55-whats-next-2026-01-06/

Sonos (NASDAQ:SONO) Stock Crosses Above Two Hundred Day Moving Average - Here's What Happened

Sonos (NASDAQ:SONO) shares have recently crossed above their 200-day moving average, a technical breakout, despite mixed analyst ratings and a recent EPS miss. While the company's revenue rose year-over-year, it reported negative margins and return on equity. Insiders have shown mixed activity, with the CEO increasing his stake significantly, while another insider sold shares.

https://www.marketbeat.com/instant-alerts/sonos-nasdaqsono-stock-crosses-above-two-hundred-day-moving-average-heres-what-happened-2026-01-01/

Sonos Inc: Quiet Stock, Loud Expectations as Wall Street Weighs the Next Move on SONO

Sonos Inc's stock (SONO) is currently experiencing a period of consolidation, with investors debating its future as either a value trap or a stealth turnaround. Despite a sideways trading pattern over the past five sessions and underperformance over the last year, Wall Street maintains a mixed but slightly constructive stance, with most analysts issuing "Hold" recommendations. The company's future growth hinges on product innovation, market expansion, and its ability to integrate software and services.

https://www.ad-hoc-news.de/boerse/ueberblick/sonos-inc-quiet-stock-loud-expectations-as-wall-street-weighs-the-next/68446908

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Sonos Inc. Price History

07.00.2026 - SONO Stock was down 6.8%

• Sonos (SONO) shares dropped by 5.5% following the company's failure to meet quarterly projections, with earnings per share and revenue falling below expectations. This unsatisfactory financial performance contributed to the negative market momentum.
• Despite a 12.7% increase in revenue compared to the previous year, Sonos faced challenges with negative net margins and return on equity, raising concerns among investors and analysts.
• The recent surpassing of the 200-day moving average indicated a technical breakout, but conflicting insider activity and analyst evaluations added to the uncertainty surrounding the stock.
• Market watchers are closely observing Sonos as stakeholders evaluate the company's potential for a revival through innovative products, expanded market reach, and software integration, underscoring the significance of future growth strategies in shaping the stock's trajectory.

01.07.2025 - SONO Stock was down 6.5%

• SONO saw a significant bearish movement due to worries about its Q3 earnings.
• The expectation of a year-over-year revenue drop, influenced by tariff expenses and low consumer demand, probably played a part in the negative market sentiment.
• Investors might be wary of SONO's future performance until there is better understanding of how the company intends to tackle these obstacles and enhance its financial outlook.

06.00.2026 - SONO Stock was down 5.4%

• SONO stock crossed above its 200-day moving average, indicating a technical breakout, despite recent mixed analyst ratings and an EPS miss. This could have triggered profit-taking among investors.
• The company reported negative margins and return on equity, which might have raised concerns about its profitability and financial health, contributing to the bearish sentiment.
• Investors are debating whether Sonos is a value trap or a potential turnaround, with the stock experiencing a period of consolidation. The uncertainty surrounding the company's future growth prospects and market performance could have further fueled the bearish movement.

04.10.2025 - SONO Stock was down 5.2%

• Sonos was anticipated to show modest Q4 growth with the introduction of new AI-driven products and cost controls. However, factors such as tariffs and subdued spending are likely to have influenced investor sentiment.
• The market appeared to react negatively to Sonos' Q4 earnings performance, suggesting a possible shortfall compared to investor expectations.
• The downturn in market sentiment towards Sonos could be linked to concerns about the company's ability to tackle challenges like tariffs and weakened consumer expenditure, leading to a decline in investor confidence.

18.07.2025 - SONO Stock was up 5.4%

• Sonos stock saw a significant bullish movement today.
• The positive market movement is linked to increasing earnings estimates for the company.
• The strong earnings estimate revisions have probably boosted investor optimism and aided the upward momentum in Sonos stock.
• This points to a growing belief in Sonos' financial performance and potential future growth prospects, propelling the stock upwards.

08.04.2025 - SONO Stock was up 6.2%

• SONO saw a strong bullish movement, possibly fueled by high expectations for its Q2 earnings.
• Anticipated rise in demand for the Arc Ultra and the company's direct-to-consumer tactics could have boosted market sentiment.
• Despite potential margin challenges from increased promotions and app recovery costs, investors appear hopeful about SONO's current quarter performance.

06.10.2025 - SONO Stock was down 5.1%

• Despite the positive Q4 results and optimistic forecasts, Sonos (SONO) faced a decline in its stock price today.
• Market concerns about Sonos' future growth potential may have contributed to this negative reaction.
• Investors could be capitalizing on recent gains, resulting in a temporary downturn in the stock's performance.
• Some shareholders may have anticipated stronger results or guidance, prompting a sell-off despite the positive earnings report.

03.09.2025 - SONO Stock was up 5.6%

• Comparisons with Soho House & Co (SHCO) in the consumer discretionary sector indicate that SONO has surpassed its competitors.
• The stock's positive performance could be due to robust sales figures or the launch of new products that have resonated with consumers.
• Investors appear hopeful about SONO's future outlook, resulting in heightened purchasing momentum and boosting the stock price.
• In general, today's upward movement in SONO signifies favorable market sentiment towards the company and its growth potential.

08.07.2025 - SONO Stock was up 5.1%

• Q3 earnings for SONO aligned with estimates and surpassed revenue projections.
• Although experiencing a 13% year-over-year decrease, SONO showed robust results in portables and achieved cost savings.
• The encouraging earnings likely influenced the optimistic movement in SONO's stock price for the day.

11.11.2025 - SONO Stock was down 2.5%

• Institutional investors have increased their stakes in Sonos and the stock recently reached a 52-week high. However, the company's failure to meet quarterly earnings and revenue estimates has dampened investor sentiment.
• The Chief Legal & Business Development Officer sold Sonos shares for tax purposes, which could indicate a lack of confidence from within the company and contribute to the bearish movement.
• The negative market reaction to the missed financial targets is overshadowing the positive momentum generated by strong Q4 2025 earnings and analyst upgrades.
• The bearish movement observed in Sonos stock today may be a result of investors questioning the company's future growth prospects due to the combination of missed targets and insider selling.

05.10.2025 - SONO Stock was down 0.7%

• Even though Sonos exceeded Q4 expectations and gave a positive forecast for Q1, its stock witnessed a downward trend.
• The market response might be linked to the higher-than-anticipated quarterly adjusted losses that were disclosed.
• Concerns among investors could be related to the potential effects of tariffs and subdued consumer spending on Sonos' future growth.
• Profit-taking activities following a period of stock price increase subsequent to the earnings release may also have impacted the market movement.

05.10.2025 - SONO Stock was up 6.6%

• Following the strong Q4 results and optimistic guidance for the first quarter, Sonos stock saw a rise, reflecting investor confidence in the company's performance.
• The company's shift towards a unified sound platform has likely contributed to the positive market sentiment, hinting at potential growth prospects for Sonos.
• Sonos' focus on new AI-driven products and efficient cost management aligns with market predictions, further bolstering investor confidence.
• Despite likely obstacles such as tariffs and subdued spending patterns, Sonos' proactive strategies and robust financial performance have positioned it well in the market, propelling the stock's upward trend.