FCCPC Issues Warning to Coca-Cola Nigeria, NBC Over Misleading Trade Practices
The Federal Competition and Consumer Protection Commission (FCCPC) has issued a stern warning to Coca-Cola Nigeria Limited and the Nigerian Bottling Company Limited (NBC) for employing misleading trade descriptions in their marketing practices. The FCCPC accused the companies of deceiving consumers by falsely presenting the “Original Taste, Less Sugar” variant of Coca-Cola as identical in formulation to the “Original Taste” variant. In a statement released on Thursday, the FCCPC outlined its concerns, noting that in June 2019, Coca-Cola and NBC began transitioning their Coke brand from a formulation that included regular sugar to one with non-nutritive sweeteners. This shift, the commission revealed, was part of a broader, undisclosed migration that had already affected other brands like Fanta and Sprite. The FCCPC criticized the companies for engaging in practices that could potentially violate the Federal Competition and Consumer Protection Act (FCCPA). READ ALSO: FCCPC imposes $220m penalty on Meta platform over discriminatory practices These practices include misleading trade descriptions, unfair marketing tactics, and possible abuse of market dominance in certain regions of Nigeria.
https://nationaldailyng.com/fccpc-issues-warning-to-coca-cola-nigeria-nbc-over-misleading-trade-practices/