Harley-Davidson Inc. ($HOG) Stock Forecast: Up 5.1% Today

What is Harley-Davidson Inc.?

Harley-Davidson (HOG) is a well-known American motorcycle manufacturer, famous for its heavyweight motorcycles and a strong brand image associated with freedom and rebellion. The company has a loyal following of enthusiasts known as the "biker brotherhood."

Why is Harley-Davidson Inc. going up?

HOG stock is up 5.1% on Aug 23, 2024 17:58

• The stock of Harley-Davidson witnessed a bullish movement due to an increase in the company's shares target by UBS alongside a share repurchase and production shift, reflecting investor confidence in the company's strategic decisions.
• Despite encountering challenges like a significant jury verdict in a fatal-accident case and criticism from enthusiasts regarding a perceived shift in the "biker brotherhood" culture under CEO Jochen Zeitz's leadership, the market appears to be responding positively to the potential turnaround initiatives.
• The corporate choice to revert its focus solely on motorcycling post the criticism signifies a readiness to heed its primary audience and implement essential adaptations, a move that could be positively received by investors seeking a resurgence of Harley-Davidson's traditional principles.

HOG Price Chart

HOG News

‘Woke’ Harley-Davidson CEO destroyed biker ‘brotherhood,’ fans say: ‘Stabbed us in the back’

"They lost their human touch. That’s the best way to put it," longtime Harley-Davidson biker "Horseshoe" Johnny Hennings said.

https://nypost.com/2024/08/23/business/woke-harley-davidson-ceo-destroyed-biker-brotherhood-fans-say/

UBS raises Harley-Davidson shares target amid share repurchase and production shift

https://www.investing.com/news/company-news/ubs-raises-harleydavidson-shares-target-amid-share-repurchase-and-production-shift-93CH-3584914

https://www.investing.com/news/company-news/ubs-raises-harleydavidson-shares-target-amid-share-repurchase-and-production-shift-93CH-3584914

Harley-Davidson sues insurer to cover $287M jury verdict in fatal-accident case

Harley-Davidson Inc., which faces a $287 million payment in a product-liability lawsuit involving a deadly crash, is suing a major insurance company alleging the insurer refuses to cover Harley’s costs in the case.

https://www.bizjournals.com/milwaukee/news/2024/08/23/harley-davidson-sues-insurer-after-287m-verdict.html?ana=brss_2078

Harley-Davidson ''woke'' European CEO created culture clash with US biker ''brotherhood,'' say critics

Harley-Davidson CEO Jochen Zeitz was Germany''s corporate wunderkind turning Puma into a global fashion brand. But critics say he was the wrong rider to drive the the classic US bike brand.

https://www.foxnews.com/lifestyle/harley-davidson-woke-european-ceo-created-culture-clash-us-biker-brotherhood-say-critics

Harley-Davidson reverses course after stunning backlash

Fox News contributor Mary Katharine Ham joined ‘Fox & Friends’ to discuss her take on the reversal and why the company has decided to ‘exclusively’ focus on motorcycling. #FoxNews Subscribe to Fox News! https://bit.ly/2vBUvAS Watch more Fox News Video: http://video.foxnews.com Watch Fox News Channel Live: http://www.foxnewsgo.com/ FOX News Channel (FNC) is a 24-hour all-encompassing news […]

https://economiccrisisreport.com/harley-davidson-reverses-course-after-stunning-backlash/

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Harley-Davidson Inc. Price History

23.07.2024 - HOG Stock was up 2.6%

• A recent increase in the target price of Harley-Davidson shares is believed to have driven investor confidence, particularly due to share repurchases and a shift in production plans.
• A legal dispute involving an insurer denying coverage for costs related to a product-liability case initially caused some uncertainty, but market reactions suggest this concern has been overshadowed.
• A conflict between the European CEO and a US biker group may have caused internal disruptions; nevertheless, the company's decision to concentrate solely on motorcycles following the backlash is viewed positively for aligning with its fundamental principles and customer base.
• The reversal of a controversial policy, in response to mounting opposition, was perceived as a strategic decision by investors, highlighting a shift towards emphasizing essential business activities over contentious cultural positions.

19.06.2024 - HOG Stock was down 6.4%

• The bearish movement in Harley-Davidson's stock today could be linked to the uncertainty surrounding the potential impact of former President Donald Trump's re-election on trade and tariffs. Investors might be cautious due to Trump's history of trade disputes with countries like India, which could affect Harley-Davidson's global operations.
• The upcoming Biketoberfest® rally in Daytona Beach might have generated excitement among motorcycle enthusiasts, but it seems that this positive sentiment did not translate into a bullish market movement for Harley-Davidson today.
• The revelation about Harley-Davidson's earnings not meeting expectations could have contributed to the bearish trend, as investors may have adjusted their positions based on the company's projected performance.
• The announcement of Harley-Davidson's sponsorship of the BUILD Moto competition is a positive development showcasing the company's commitment to engaging with the community, although it appears that this news did not have a significant impact on reversing the bearish movement in the stock today.

23.07.2024 - HOG Stock was up 5.1%

• The stock of Harley-Davidson witnessed a bullish movement due to an increase in the company's shares target by UBS alongside a share repurchase and production shift, reflecting investor confidence in the company's strategic decisions.
• Despite encountering challenges like a significant jury verdict in a fatal-accident case and criticism from enthusiasts regarding a perceived shift in the "biker brotherhood" culture under CEO Jochen Zeitz's leadership, the market appears to be responding positively to the potential turnaround initiatives.
• The corporate choice to revert its focus solely on motorcycling post the criticism signifies a readiness to heed its primary audience and implement essential adaptations, a move that could be positively received by investors seeking a resurgence of Harley-Davidson's traditional principles.

26.03.2024 - HOG Stock was up 6.1%

• Despite a drop in sales and net profit in the first quarter of 2024, Harley-Davidson's stock showed substantial growth, hinting at positive investor sentiment.
• Insights from the earnings call might have unveiled impressive strategic plans, resonating well with investors and fueling the stock's upward momentum.
• The stock's retreat offered an attractive buying opportunity for investors with faith in the company's long-term prospects.
• Exceeding analysts' forecasts in revenue and profit, despite a decrease in international sales, likely bolstered investor confidence in Harley-Davidson's financial strength.

25.03.2024 - HOG Stock was down 17.2%

• Despite surpassing earnings and revenue expectations for Q1 2024, Harley-Davidson (HOG) faced a bearish market trend.
• The negative market response could be attributed to concerns regarding future growth prospects mentioned during the earnings call.
• Investors may be considering various factors including operational obstacles, industry competition, and macroeconomic conditions affecting consumer spending.
• It is plausible that profit-taking or broader market dynamics influenced the bearish movement, overshadowing the positive earnings results.

25.03.2024 - HOG Stock was down 16.4%

• Despite exceeding earnings expectations in Q1 2024, Harley-Davidson encountered a bearish movement in its stock value due to a drop in international sales.
• The market responded unfavorably to the company's below-par international sales figures, overshadowing the positive results in earnings and revenue.
• Investors seemed apprehensive about Harley-Davidson's future growth prospects if international sales continue to dwindle, resulting in the stock's downturn.
• The disparity between surpassing earnings estimates and facing a decline in stock price emphasizes the significance of thoroughly evaluating all aspects of a company's performance beyond the surface metrics when considering investment opportunities.

26.03.2024 - HOG Stock was up 5.1%

• Despite reporting a decline in sales and net profit for the first quarter of 2024, Harley-Davidson (HOG) experienced a bullish movement in its stock.
• The market's positive reaction was potentially driven by the company's projected revenue forecast from HDMC for 2024 and the expected operating income margin range.
• Investors appeared to see the recent stock price pullback as an opportunity to buy, with suggestions that the earnings dip could present an attractive investment prospect in this iconic American brand.
• The stock's upward trend may also be influenced by market optimism despite a decrease in international sales, with revenues and profits surpassing analyst projections.

25.03.2024 - HOG Stock was down 12.8%

• Despite beating earnings and revenue estimates for Q1, Harley-Davidson's stock saw a bearish movement, suggesting that the market may have had higher expectations.
• A decrease in Q1 profit, even though it surpassed estimates, could have raised concerns among investors about the company's future profitability.
• The maintenance of a neutral stance on Harley-Davidson stock with a target price of $39 might have contributed to the bearish sentiment, as it did not offer a bullish outlook for the stock.
• The trademarking of the Hero Mavrick 440 Scrambler name, a competitor in the motorcycle market, could have also impacted investor sentiment towards Harley-Davidson, potentially diverting attention and market share away from the company.

09.04.2024 - HOG Stock was down 7.0%

• The partnership between Rockford Fosgate and the Harley-Davidson Museum might have been overshadowed by negative market sentiment towards HOG.
• Investors could be concerned about the overall performance of Harley-Davidson amidst increasing competition in the motorcycle industry.
• The bearish movement in HOG's stock price today could be a reflection of broader market trends impacting the company's valuation.

25.06.2024 - HOG Stock was up 8.9%

• Harley-Davidson (HOG) experienced a strong bullish movement today following its Q2 2024 earnings update.
• The company reported a double-digit increase in sales and net profit, surpassing analyst estimates for both earnings per share and revenue.
• The strong demand for pricier Touring bikes contributed to the company's profitability, showcasing a positive trend in consumer preferences.
• Additionally, the exclusive apparel collaboration with Jelly Roll at the Harley-Davidson Homecoming Festival added to the brand's appeal and likely attracted more customers to the company's products.

25.06.2024 - HOG Stock was up 5.0%

• Harley-Davidson (HOG) reported strong Q2 2024 earnings, surpassing both EPS and revenue estimates, leading to a positive market response.
• Strong demand for higher-end Touring bikes drove the company's performance, resulting in increased profits.
• The exclusive apparel collaboration with Jelly Roll at the Harley-Davidson Homecoming Festival sparked excitement and enhanced the brand's reputation.
• Despite reducing its annual outlook, the upbeat earnings report, plans for a buyback, and exceeding Q2 estimates contributed to the optimistic sentiment surrounding Harley-Davidson.

05.07.2024 - HOG Stock was up 6.8%

• The bullish movement in HOG stock today can be attributed to the positive news of Harley-Davidson celebrating a milestone of training 1 million riders through its Riding Academy program. This achievement not only showcases the company's commitment to rider safety but also highlights its position as the largest motorcycle rider training network in the United States.
• Despite facing headwinds in the industry, such as changing consumer preferences and economic challenges, Harley-Davidson's recent Q2 results exceeding expectations have also contributed to the bullish sentiment surrounding the stock.
• The backlash from some bikers towards the CEO for promoting DEI programs, LGBT policies, and climate change issues may have initially caused some uncertainty in the market. However, the positive news of the milestone achievement seems to have overshadowed these concerns and driven the stock price higher.
• Overall, the combination of positive company milestones and financial performance likely boosted investor confidence in Harley-Davidson, leading to the bullish movement in the stock today.