Harley-Davidson Inc. ($HOG) Stock Forecast: Up 5.2% Today

What is Harley-Davidson Inc.?

Harley-Davidson (HOG) is a renowned American motorcycle manufacturer that saw a significant bullish movement in its stock recently.

Why is Harley-Davidson Inc. going up?

HOG stock is up 5.2% on Feb 6, 2025 15:06

• Despite a 34.7% decline in revenue and falling short of expectations in the fourth quarter, Harley-Davidson managed to increase its U.S. market share to 74.5% in 2024 with the introduction of new touring models.
• The market responded positively to the company's potential for surpassing expectations in the upcoming earnings release, given its history of remarkable earnings beat.
• Investors appear optimistic about Harley-Davidson's future prospects, looking past recent sales challenges and focusing on growth potential from new models and market share expansion.

HOG Price Chart

HOG Technical Analysis

HOG News

Harley-Davidson Struggles With Sales Drop In Q4, But New Touring Models Boost Market Share - Harley-Davidson ( NYSE:HOG )

Harley-Davidson's Q4 revenue fell 34.7% to $687.61M, missing estimates, as motorcycle sales dropped across key global markets. CEO Jochen Zeitz cited high interest rates impacting demand, but new touring models boosted U.S. market share to 74.5% in 2024. Brand New Membership Level: Benzinga ...

https://www.benzinga.com/25/02/43502533/harley-davidson-q4-earnings-struggles-with-sales-drop-but-new-touring-models-boost-market-share

Harley-Davidson ( HOG ) Reports Q4 Loss, Misses Revenue Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of -36.76% and 10.57%, respectively, for the quarter ended December 2024. Do the numbers hold clues to what lies ahead for the stock?

https://www.zacks.com/stock/news/2409860/harley-davidson-hog-reports-q4-loss-misses-revenue-estimates

Will Harley-Davidson ( HOG ) Beat Estimates Again in Its Next Earnings Report?

Harley-Davidson (HOG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

https://www.zacks.com/stock/news/2408598/will-harley-davidson-hog-beat-estimates-again-in-its-next-earnings-report

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Harley-Davidson Inc. Price History

23.07.2024 - HOG Stock was up 2.6%

• A recent increase in the target price of Harley-Davidson shares is believed to have driven investor confidence, particularly due to share repurchases and a shift in production plans.
• A legal dispute involving an insurer denying coverage for costs related to a product-liability case initially caused some uncertainty, but market reactions suggest this concern has been overshadowed.
• A conflict between the European CEO and a US biker group may have caused internal disruptions; nevertheless, the company's decision to concentrate solely on motorcycles following the backlash is viewed positively for aligning with its fundamental principles and customer base.
• The reversal of a controversial policy, in response to mounting opposition, was perceived as a strategic decision by investors, highlighting a shift towards emphasizing essential business activities over contentious cultural positions.

19.06.2024 - HOG Stock was down 6.4%

• The bearish movement in Harley-Davidson's stock today could be linked to the uncertainty surrounding the potential impact of former President Donald Trump's re-election on trade and tariffs. Investors might be cautious due to Trump's history of trade disputes with countries like India, which could affect Harley-Davidson's global operations.
• The upcoming Biketoberfest® rally in Daytona Beach might have generated excitement among motorcycle enthusiasts, but it seems that this positive sentiment did not translate into a bullish market movement for Harley-Davidson today.
• The revelation about Harley-Davidson's earnings not meeting expectations could have contributed to the bearish trend, as investors may have adjusted their positions based on the company's projected performance.
• The announcement of Harley-Davidson's sponsorship of the BUILD Moto competition is a positive development showcasing the company's commitment to engaging with the community, although it appears that this news did not have a significant impact on reversing the bearish movement in the stock today.

23.07.2024 - HOG Stock was up 5.1%

• The stock of Harley-Davidson witnessed a bullish movement due to an increase in the company's shares target by UBS alongside a share repurchase and production shift, reflecting investor confidence in the company's strategic decisions.
• Despite encountering challenges like a significant jury verdict in a fatal-accident case and criticism from enthusiasts regarding a perceived shift in the "biker brotherhood" culture under CEO Jochen Zeitz's leadership, the market appears to be responding positively to the potential turnaround initiatives.
• The corporate choice to revert its focus solely on motorcycling post the criticism signifies a readiness to heed its primary audience and implement essential adaptations, a move that could be positively received by investors seeking a resurgence of Harley-Davidson's traditional principles.

24.09.2024 - HOG Stock was down 5.1%

• The bearish movement in Harley-Davidson's stock today is linked to the disappointing third-quarter financial results, marked by a significant 26% decline in consolidated revenue to $1.15 billion.
• Despite surpassing earnings and revenue expectations in the third quarter, concerns have arisen among investors due to the impact of high interest rates on motorcycle demand and margins, as well as the revised 2024 outlook.
• Sales decline and the downward adjustment of future forecasts by analysts are probable factors contributing to the prevailing negative sentiment around Harley-Davidson's stock, causing the bearish market activity observed today.

26.03.2024 - HOG Stock was up 6.1%

• Despite a drop in sales and net profit in the first quarter of 2024, Harley-Davidson's stock showed substantial growth, hinting at positive investor sentiment.
• Insights from the earnings call might have unveiled impressive strategic plans, resonating well with investors and fueling the stock's upward momentum.
• The stock's retreat offered an attractive buying opportunity for investors with faith in the company's long-term prospects.
• Exceeding analysts' forecasts in revenue and profit, despite a decrease in international sales, likely bolstered investor confidence in Harley-Davidson's financial strength.

26.03.2024 - HOG Stock was up 5.1%

• Despite reporting a decline in sales and net profit for the first quarter of 2024, Harley-Davidson (HOG) experienced a bullish movement in its stock.
• The market's positive reaction was potentially driven by the company's projected revenue forecast from HDMC for 2024 and the expected operating income margin range.
• Investors appeared to see the recent stock price pullback as an opportunity to buy, with suggestions that the earnings dip could present an attractive investment prospect in this iconic American brand.
• The stock's upward trend may also be influenced by market optimism despite a decrease in international sales, with revenues and profits surpassing analyst projections.

05.01.2025 - HOG Stock was down 5.3%

• The stock of Harley-Davidson (HOG) experienced a bearish movement today, possibly due to:
• Missing revenue estimates and delivering a Q4 loss, indicating financial struggles.
• The negative earnings surprise of -36.76%, which may have shaken investor confidence.
• Despite a history of impressive earnings surprises, the recent poor performance could have led to a sell-off in the stock.
• Investors might be concerned about the company's future prospects and its ability to navigate challenges in the motorcycle industry.

06.01.2025 - HOG Stock was up 5.2%

• Despite a 34.7% decline in revenue and falling short of expectations in the fourth quarter, Harley-Davidson managed to increase its U.S. market share to 74.5% in 2024 with the introduction of new touring models.
• The market responded positively to the company's potential for surpassing expectations in the upcoming earnings release, given its history of remarkable earnings beat.
• Investors appear optimistic about Harley-Davidson's future prospects, looking past recent sales challenges and focusing on growth potential from new models and market share expansion.

09.04.2024 - HOG Stock was down 7.0%

• The partnership between Rockford Fosgate and the Harley-Davidson Museum might have been overshadowed by negative market sentiment towards HOG.
• Investors could be concerned about the overall performance of Harley-Davidson amidst increasing competition in the motorcycle industry.
• The bearish movement in HOG's stock price today could be a reflection of broader market trends impacting the company's valuation.

25.06.2024 - HOG Stock was up 8.9%

• Harley-Davidson (HOG) experienced a strong bullish movement today following its Q2 2024 earnings update.
• The company reported a double-digit increase in sales and net profit, surpassing analyst estimates for both earnings per share and revenue.
• The strong demand for pricier Touring bikes contributed to the company's profitability, showcasing a positive trend in consumer preferences.
• Additionally, the exclusive apparel collaboration with Jelly Roll at the Harley-Davidson Homecoming Festival added to the brand's appeal and likely attracted more customers to the company's products.

25.06.2024 - HOG Stock was up 5.0%

• Harley-Davidson (HOG) reported strong Q2 2024 earnings, surpassing both EPS and revenue estimates, leading to a positive market response.
• Strong demand for higher-end Touring bikes drove the company's performance, resulting in increased profits.
• The exclusive apparel collaboration with Jelly Roll at the Harley-Davidson Homecoming Festival sparked excitement and enhanced the brand's reputation.
• Despite reducing its annual outlook, the upbeat earnings report, plans for a buyback, and exceeding Q2 estimates contributed to the optimistic sentiment surrounding Harley-Davidson.

05.07.2024 - HOG Stock was up 6.8%

• The bullish movement in HOG stock today can be attributed to the positive news of Harley-Davidson celebrating a milestone of training 1 million riders through its Riding Academy program. This achievement not only showcases the company's commitment to rider safety but also highlights its position as the largest motorcycle rider training network in the United States.
• Despite facing headwinds in the industry, such as changing consumer preferences and economic challenges, Harley-Davidson's recent Q2 results exceeding expectations have also contributed to the bullish sentiment surrounding the stock.
• The backlash from some bikers towards the CEO for promoting DEI programs, LGBT policies, and climate change issues may have initially caused some uncertainty in the market. However, the positive news of the milestone achievement seems to have overshadowed these concerns and driven the stock price higher.
• Overall, the combination of positive company milestones and financial performance likely boosted investor confidence in Harley-Davidson, leading to the bullish movement in the stock today.