Comcast''s Paris Olympics Bet For Boosting Peacock''s Viewership: Report
Peacock and its parent company, Comcast Corp. (NASDAQ: CMCSA ), are gearing up for a pivotal moment with the upcoming 2024 Olympics in Paris. Pacock''s president, Kelly Campbell , is spearheading efforts with two dedicated task forces to attract viewers during the Games and ensure they remain engaged afterward. With the opening ceremonies just days away, Campbell and her superiors believe the Olympics will significantly boost Peacock''s position in the competitive streaming landscape against giants like Netflix Inc (NASDAQ: NFLX ) and Walt Disney Co''s (NYSE: DIS ) Disney+ , Bloomberg reports. "This is going to be a defining moment for Peacock," Campbell said in a recent interview. Over a 19-day period, Peacock will exclusively stream every Olympic event for U.S. viewers, offering thousands of hours of live and on-demand content, including a high-tech morning recap narrated by an AI-synthesized version of Al Michaels'' voice. For NBCUniversal , Comcast''s media division, the stakes are …
https://www.benzinga.com/news/24/07/39904647/comcasts-paris-olympics-bet-for-boosting-peacocks-viewership-report