Affirm Holdings Inc. ($AFRM) Stock Forecast: Down 5.2% Today

What is Affirm Holdings Inc.?

Affirm Holdings (AFRM) provides flexible financing solutions for consumers at the point of sale. Recently, the stock saw a significant downward trend in the market.

Why is Affirm Holdings Inc. going down?

AFRM stock is down 5.2% on Mar 26, 2025 16:55

• Strengthening partnerships with J.P. Morgan Payments and FuturHealth, alongside growth in the U.S. retail sector, were positive factors for Affirm.
• Despite these positive developments, some investors in the options market adopted a cautious approach, reflecting uncertainty about the stock's short-term performance.
• The overall market sentiment likely played a role in the downward movement, potentially overshadowing the company's recent expansions and growth indicators.
• Investors may be seeking more definitive proof of sustained growth and profitability before adopting a more optimistic view on Affirm Holdings.

AFRM Price Chart

AFRM Technical Analysis

AFRM News

Affirm Expands Market Reach With J.P. Morgan Payments and FuturHealth

AFRM expands its reach with J.P. Morgan Payments and FuturHealth, driving growth through flexible financing in retail and healthcare.

https://www.zacks.com/stock/news/2435678/affirm-expands-market-reach-with-jp-morgan-payments-and-futurhealth

Affirm Supercharges US Retail With Expansion Of J.P. Morgan Payments Partnership - Tidal ETF Trust II Pinnacle Focused Opportunities ETF ( ARCA:FCUS ) , Affirm Holdings ( NASDAQ:AFRM )

Affirm expands partnership with J.P. Morgan Payments, allowing U.S. merchants to offer flexible pay-over-time options at checkout. Affirm's consumer base grows 23% YoY, reaching 21 million active users, with GMV surpassing $10B in Q4 2024. Feel unsure about the market's next move?

https://www.benzinga.com/trading-ideas/movers/25/03/44477288/affirm-supercharges-us-retail-with-expansion-of-jp-morgan-payments-partnership

Affirm Holdings ( AFRM ) Ascends While Market Falls: Some Facts to Note

In the latest trading session, Affirm Holdings (AFRM) closed at $47.95, marking a +0.5% move from the previous day.

https://www.zacks.com/stock/news/2433125/affirm-holdings-afrm-ascends-while-market-falls-some-facts-to-note

Affirm Expands U.K. Presence With Adyen & Enhances Credit Reporting

AFRM strengthens its global reach with Adyen's U.K. expansion and enhances credit reporting with Experian.

https://www.zacks.com/stock/news/2433006/affirm-expands-uk-presence-with-adyen-enhances-credit-reporting

A Closer Look at Affirm Holdings's Options Market Dynamics - Affirm Holdings ( NASDAQ:AFRM )

Whales with a lot of money to spend have taken a noticeably bearish stance on Affirm Holdings. Looking at options history for Affirm Holdings AFRM we detected 22 trades. If we consider the specifics of each trade, it is accurate to state that 27% of the investors opened trades with bullish ...

https://www.benzinga.com/insights/options/25/03/44404499/a-closer-look-at-affirm-holdingss-options-market-dynamics

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Affirm Holdings Inc. Price History

06.02.2025 - AFRM Stock was down 5.0%

• Today's downward trend in AFRM stock might be due to profit-taking by investors following a recent surge in the stock price.
• Despite positive developments like Affirm's international expansion and partnerships with major companies such as Stitch Fix, as well as optimistic views from Wall Street analysts, market sentiment appears to have shifted, leading to the decline.
• The reduction in short interest in AFRM suggests that some investors have closed their short positions, potentially influencing the stock price negatively.
• Uncertainty regarding the reliability of Wall Street analysts' recommendations and the ongoing debate about investing in AFRM may have contributed to the selling pressure on the stock.

19.02.2025 - AFRM Stock was up 7.7%

• Affirm recently expanded its credit reporting to Experian, a move that could attract more customers and enhance trust in its services.
• Despite losing an exclusive partnership to a competitor, Affirm's stock showed bullish momentum, suggesting resilience and growth potential in other areas.
• Positive analyst sentiment and upgrades also contributed to the stock's upward movement, signaling faith in the company's future prospects.
• The market's optimistic response to Affirm's strategic decisions and analyst support outweighed any initial setbacks from losing a major partnership.

19.02.2025 - AFRM Stock was up 5.5%

• Affirm's stock displayed a bullish trend despite ceding its exclusive Walmart loan partnership to Klarna, with analysts showing optimism towards the company.
• The alteration in the BNPL partnership with Walmart did not dissuade investors, showcasing faith in Affirm's capacity to sustain services via direct-to-consumer channels.
• The favorable outlook on Affirm may be linked to key Wall Street analysts revising their perspective on the stock, overshadowing the influence of partnership adjustments.
• Despite the broader decline in U.S. stock futures, Affirm's ability to withstand challenges and positive analyst evaluations drove its bullish performance today.

10.02.2025 - AFRM Stock was down 5.6%

• Affirm shares saw an 18.99% decrease as a result of the market's worries over U.S. tariffs on trading partners, causing a negative impact on investor sentiment.
• The decline could be linked to Marvell Tech's 22.85% drop post weak fiscal Q1 results, leading analysts to revise price targets within the sector.
• Despite positive moves by major investors in Affirm Holdings, the overall market sentiment was dampened by wider economic uncertainties, resulting in a notable stock price decline.
• Affirm's efforts regarding international expansion and product innovation may set it up for long-term success, although current market conditions appear to have heavily influenced today's stock performance.

26.02.2025 - AFRM Stock was down 5.2%

• Strengthening partnerships with J.P. Morgan Payments and FuturHealth, alongside growth in the U.S. retail sector, were positive factors for Affirm.
• Despite these positive developments, some investors in the options market adopted a cautious approach, reflecting uncertainty about the stock's short-term performance.
• The overall market sentiment likely played a role in the downward movement, potentially overshadowing the company's recent expansions and growth indicators.
• Investors may be seeking more definitive proof of sustained growth and profitability before adopting a more optimistic view on Affirm Holdings.

26.02.2025 - AFRM Stock was down 5.2%

• Today, Affirm Holdings (AFRM) experienced a strong bearish movement in the market, despite positive developments such as expanding partnerships with J.P. Morgan Payments and Adyen, reaching 21 million active users, and surpassing $10B in GMV in Q4 2024. Here's a witty assessment of what might have caused this market movement:
• The bearish stance taken by major investors in the options market could have influenced investor sentiment, leading to a downward pressure on the stock.
• While the expansion of credit reporting with a prominent agency is a positive step, the uncertainty surrounding how it may impact consumers' credit scores could have contributed to the bearish trend.
• Despite the company's strong fundamentals and growth metrics, market volatility and profit-taking behavior might have played a role in the stock's downward trajectory today.

18.02.2025 - AFRM Stock was down 5.5%

• The news of Klarna replacing Affirm as Walmart's BNPL partner in the U.S. may have adversely affected AFRM's stock price, indicating potential loss of market share and competitiveness.
• The collaboration between Klarna and OnePay at Walmart to offer installment loans might have prompted investors to focus more on Klarna, resulting in a sell-off of AFRM shares.
• Bearish sentiment in the options market towards AFRM implies that well-funded investors are adopting a negative outlook on the stock, further influencing its downward price movement.
• In summary, the loss of a significant partnership, heightened competition, and the negative sentiment in the options market are likely the main factors driving the bearish movement in AFRM's stock today.

07.02.2025 - AFRM Stock was down 11.2%

• The bearish movement in Affirm Holdings' stock today may be due to the following factors:
• Despite positive sentiments from large investors bullish on AFRM, a shift in overall market sentiment may have led to profit-taking and selling pressure.
• The company's strategic shift beyond BNPL towards profitability, though aimed at long-term growth, may not have fully countered short-term concerns or market fluctuations.
• Investors might have responded to general market trends or industry-specific developments affecting fintech firms, resulting in a decline in AFRM's share price.
• The results from the Morgan Stanley TMT Conference may have disappointed investors, prompting a stock sell-off as market participants reassess their positions.

11.02.2025 - AFRM Stock was up 5.8%

• Affirm's recent strong bullish movement is attributed to a new partnership with StockX, a popular e-commerce platform. This collaboration aims to offer flexible payment options to U.S. shoppers, potentially expanding Affirm's customer base and transaction volume.
• The bullish trend is also supported by growing interest from institutional investors, as observed through their optimistic activity in the options market. This suggests a belief in Affirm's future growth prospects and operational strategy.
• Despite previous challenges, like a share price drop due to market uncertainties following trade tariffs, Affirm appears to be rebuilding investor trust. The company's focus on global expansion, innovative products, and profitability are contributing to this positive sentiment.
• Overall, Affirm's bullish movement today reflects multiple favorable factors such as strategic partnerships, investor trust, and a clear growth plan. These elements position the company well for potential long-term success in the BNPL market.

12.02.2025 - AFRM Stock was up 5.7%

• AFRM's collaboration with StockX to offer flexible payment options to U.S. shoppers likely led to increased investor optimism and drove the bullish movement in the stock.
• The positive outlook from well-funded investors, evident in the options market, further enhanced confidence in AFRM's growth prospects.
• Despite a recent decline in AFRM's stock price due to market concerns following U.S. tariffs on trading partners, the stock has seen positive developments and investor sentiment this week.
• AFRM's strategic efforts and partnerships, along with favorable investor sentiment, have spurred the strong bullish movement in the stock today.

17.02.2025 - AFRM Stock was up 5.2%

• Affirm Holdings demonstrated a strong bullish movement despite recent developments in the industry.
• The partnership with StockX potentially influenced market confidence in Affirm's business strategy.
• Despite market challenges, Affirm showcased resilience and maintained an upward trajectory.
• Collaborative efforts in the competitive fintech landscape, such as the StockX partnership, may have contributed to Affirm's positive performance today.

20.02.2025 - AFRM Stock was up 5.5%

• Affirm Holdings showed a bullish trend despite losing its exclusive Walmart loan partnership to Klarna, resulting in a reduced price target from Goldman Sachs.
• The company's decision to expand credit reporting to Experian for all pay-over-time products likely enhanced investor confidence in its growth potential.
• Although there was some bearish sentiment in the options market, the overall positive outlook on Affirm's business model and services supported the stock's upward trajectory.
• Investors seemed more interested in Affirm's strategic partnerships and growth prospects, overshadowing any short-term challenges.